Round Sheffield Run is a multi-stage trail-run race, inspired by enduro style Moutain Bike Racing. I was asked to polish up the logo and branding for this year’s event. The acorn is a symbol familiar to Sheffield runners as the symbol on Round Sheffield trail signs, so with that element in place I added the runners and a city/townscape in the background to reflect the route through the city’s parks and paths. It was also important for race organisers to have an alternative logo and type treatment, so the RSR insignia was created to work both alone and integrated into the primary design. Learn more about the run at roundsheffieldrun.com and find more pics of this year’s race on Instagram @roundsheffieldrun.