Tower of Bagel branding, menu and postcard illustration and design.
Round Sheffield Run is a multi-stage trail-run race, inspired by enduro style Moutain Bike Racing. I was asked to polish up the logo and branding for this year’s event. The acorn is a symbol familiar to Sheffield runners as the symbol on Round Sheffield trail signs, so with that element in place I added the runners and a city/townscape in the background to reflect the route through the city’s parks and paths. It was also important for race organisers to have an alternative logo and type treatment, so the RSR insignia was created to work both alone and integrated into the primary design. Learn more about the run at roundsheffieldrun.com and find more pics of this year’s race on Instagram @roundsheffieldrun.
Lucky Spool Media approached me to design a logo for a new quilting club called Mighty Lucky. The brief called for a bold logo, similar to what you might find on a gym (think Gold’s Gym) to reflect the idea of a physical challenge combined with training and improvement. The client also wanted the logo to be versatile as a badge. The challenge this presented is the fact that gym-style logos are a bit too assertive and masculine when what we really needed was something of a mix between assertive and modern yet reflective of the delicate and tedious craft of quilting. Another challenge was to design the logo so that it worked in conjunction with the existing Lucky Spool brand.
To meet this goal, I designed a logo using a circular/badge style that incorporated an icon and clean, modern, sans-serif type. The end result is a logo that suits the more assertive tone of Mighty Lucky challenges while still declaring itself an icon of sewing with the stylised thread spool in the centre. Take part in a quilting challenge at luckyspool.com.
Vision 2020 is a capital campaign in support of Hospice of Marshall County, a non-profit hospice organisation operating in North Alabama. The goal of the Vision 2020 campaign is to raise $3,000,000 between 2015 and 2020 to better serve the community and HMC’s long-term ability to thrive in a challenging healthcare environment.
They approached me with the task of creating the look and feel of the campaign, as well as brochure, flyers and a newsletter to get the campaign off the ground. In order to maintain consistency from the campaign to the organisation, we retained the stylistic guidelines of Hospice of Marshall County’s brand in development of materials for Vision 2020.
Vision 2020 is a bold and ambitious campaign that has emerged out of this organisation’s drive to provide top-quality hospice services to it’s local community. Therefore, it was only appropriate to design the logo to reflect this without creating something too flashy or exotic. The details are subtle, but the serifs create a sense of forward motion and progression despite their sturdy foundation. And the 0’s in 2020 create a sense of vision and focus on the future with gold symbolising the assured ambition and success of this project. Check out hospicemc.orgto support them!