Lucky Spool Media approached me to design a logo for a new quilting club called Mighty Lucky. The brief called for a bold logo, similar to what you might find on a gym (think Gold’s Gym) to reflect the idea of a physical challenge combined with training and improvement. The client also wanted the logo to be versatile as a badge. The challenge this presented is the fact that gym-style logos are a bit too assertive and masculine when what we really needed was something of a mix between assertive and modern yet reflective of the delicate and tedious craft of quilting. Another challenge was to design the logo so that it worked in conjunction with the existing Lucky Spool brand.

To meet this goal, I designed a logo using a circular/badge style that incorporated an icon and clean, modern, sans-serif type. The end result is a logo that suits the more assertive tone of Mighty Lucky challenges while still declaring itself an icon of sewing with the stylised thread spool in the centre. Take part in a quilting challenge at luckyspool.com.