Recently I worked with Hamish & Gareth from www.WeGrow.social to develop graphics for their Kickstarter campaign and update the design of their logo. They launched their Kickstarter late in 2016 and have aquaponics projects ongoing throughout Sheffield, including a partnership with the University of Sheffield. I created illustrations to help explain the process of aquaponics, which you can see in the long infographic and banner. Then, after the Kickstarter campaign, they decided to update their logo because the original design wasn’t coming across very well. The original design was a fish whose body was meant to look like a leaf, but no one was noticing that so we decided it needed some more detail. I redrew their old logo so that it would have a more organic line quality, changed the body of the fish so it hinted at the leaf while still looking like a fish, and then made the fish tail look like leaves to really drive the point home.
