The Sheffield Buddhist Centre has been holding regular guided meditation sessions at Union St, a co-working and community space in Sheffield City Centre. Despite having a location central to the busy centre of Sheffield and the growing popularity of meditation and mindfulness, attendance has been low. My client needed to reach out to locals in city centre to invite them to meditate, and they chose to do so with both print and digital media.
In developing the messaging for this course, we came upon two ideas that we felt would work, permission to take a break and an invitation to join the sessions. We crafted the messages and picked a series of inspirational quotes to use, both as flyers that will be shared around city centre and as social media graphics that can be shared and retweeted by online followers. Check out Meditation_Sheff.