I was commissioned to design this logo for a new startup based in Sheffield. Dao Ventures’ goal is to help struggling businesses overcome obstacles, from management change-overs to employee morale, using principles of positivity. Dao literally translates to “The Way” and represents a sense of harmony, which is what Dao Ventures aims to impart on their clients. I designed this logo based on their tagline, “bringing water to the desert.” The hot air balloon was an icon brought in from the client’s previous business, and we decided to incorporate it into the desert design. It symbolises upward movement and progress and also contains an upside-down water droplet as if the hot air balloon is bringing the water into the desert.
